Reasons why short form video content is on the rise

 Reasons why short-form video content is on the rise

One of the major marketing trends for 2023 was the rise of short-form video content, and that continues to be the case for 2024 and beyond. Why is short-form video so appealing to audiences, and is there a way to use that to your advantage as a business? Here’s what you need to know.

Short-form video is engaging

Long videos can be great for keeping the viewer’s eyes glued to the screen. However, not all of them can be engaging. What short-form video does is keep a high level of engagement throughout the video. YouTube Shorts, TikToks, and Instagram Reels all have the same thing in common, videos that are 30 seconds or less. These are great for the very short attention span we all have nowadays. That means they are the most efficient and the best type of content to consume every day.

Very informative

Despite the short length, most short-form videos are very informative. They convey the information in a condensed manner. You don’t have to watch a 5-minute video, instead, you have everything in under 30 seconds. That’s why short-form content is always going to shine, because it’s a pleasure to watch and you can learn or be entertained very quickly.

A lack of time

People don’t have time to watch long videos these days. That’s why TikTok or YouTube Shorts have a plethora of views. You just enter the platform, watch 20 of these short videos and you get your fix. Whereas long-form content is a lot harder to follow and requires more time and dedication from your side. Since most of us are constantly on the grind and with little time to burn, we tend to go toward short-form video content, as it needs less commitment.

It encourages viewers to participate

Another benefit of short-form video is that it encourages viewers to participate. It entices them to become a part of the video or a potential series. Things like this boost engagement rates, while also the video more entertaining to watch.

It’s easier to create

While a longer video might rely on great production quality, short videos don’t need that. That means any creator can get started and showcase their own content online. Plus, since it’s easy to create, it’s also much simpler to start tailoring your content toward a specific audience.

We believe that short-form video content is one of the top trends that will take the world by storm in 2024 and beyond. Many creators and even businesses are focused on short-form content, as it helps blur the lines, while also boosting engagement and generating sales. So if you’re creating videos online, you’re certainly missing out by not uploading short-form content!